Qmerce Brings Brand-Customizable Social Games to Facebook

With $450K behind it in funding, Israeli-based Qmerce is helping business large and small add social games to their communities, particularly on Facebook. The premise behind Qmerce's value proposition isn't new. That is, branded social games aimed at driving user engagement via rewards, achievements and consequently, loyalty. With over 40 customers to date, including Crocs and Pizza Hut (the Israeli franchises), and 300,000 games played, it looks like this upstart might be going somewhere.

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