Friday, November 16, 2012

Toys 'R' Us Mobile Commerce Sites and Apps Get a Makeover ...

toys r us, mobile commerce, dailydealmedia.comIf you to visit the mobile sites for Toys ?R? Us and Babies ?R? Us with your smart phone, you will notice a new look and easier functionality. Toys ?R? Us Inc. has redesigned the m-commerce sites and apps for both brands and launched an e-commerce site optimized specially for tablets.

By upgrading its mobile sites and apps, and making the tablet-optimized site available, Toys ?R? Us offers shoppers a user-friendly way to search and browse products, read reviews and item descriptions, view video content, and complete their orders. The site enhancements mimic the search functionality of the merchant?s e-commerce sites, making it easier for customers to find products by Category, Age, Character/Theme, Brand, What?s New and Clearance. Babies ?R? Us shoppers can also browse by Top Registry Items.

Additionally, the redesigned mobile shopping app gives iPhone and Android users the option to scan a product bar code or a QR code to obtain more information on a product while shopping in the store. Once customers scan a product?s bar code, they are automatically linked to pages where they can view the product details and read user reviews, and add items to their shopping cart quicker.

Shoppers looking for local deals and weekly ads can find them through their mobile device or tablets by tapping on the Weekly ad button and entering their ZIP code. Shoppers can save their ?home store? to be automatically directed to the weekly ads for their area. Want to share those hard to believe Toys ?R? Us deals with family and friends? No problem. Customers can use their smart phone or tablet to share their favorite items through Twitter, Facebook and Pinterest.

While every item purchased on the Toys ?R? Us and Babies ?R? Us sites are available for shipment, customers also have the option of using the retailer?s multichannel services to make arrangements for ?Buy Online, Pick Up In-Store? and ?Ship to Store? through their smart phones and tablets. Both brands offer unified shopping carts with a single checkout to make it convenient for shoppers.

Toys ?R? Us continues to use its text message marketing program as an effective way to provide customers with instant access to new deals, coupons and savings. Every week, customers enrolled in the ?R? Mobile Messaging program will be notified of deals directly to their mobile phones. Customers can text ?DEALS? to 78697 to receive Toys ?R? Us offers, ?DEALS? to 72229 for Babies ?R? Us offers and ?EEDEALS? to 78697 to receive special notifications regarding electronics and entertainment offers.

Source: Internet Retailer

Source: http://www.dailydealmedia.com/789toys-%E2%80%98r%E2%80%99-us-mobile-commerce-sites-and-apps-get-a-makeover/

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